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12 May

Fitness First Gym Chain Enjoys Growth for the First Time in Five Years

Posted in Fitness, News on 12.05.15 by Merlyn

Gym chain Fitness First has seen several rough years. Three years ago, the fitness studio came in fact close to administration. Now, the fitness gym chain with its headquarters in the UK is hailing signs that its recently implemented changes are showing a positive effect. For the first time in five years, Fitness First is reporting growth in the United Kingdom.

The gym chain’s move to focus on the upmarket rather then competing with the ever growing discount rivals is proving successful.

A spokesperson for Fitness First said on Monday that their rebranding is now beginning to pay off. The chain is now enjoying its first growth in six years. Spokesperson Andy Cosslet said that the company’s operations in Asia had seen the best performance.

He said: “We’ve worked hard to stabilise the business and create a platform for growth going forward. We reached the turning point during the latter part of 2014 as the impact of better results from a growing number of rebranded clubs started to be felt.”

Today, Fitness First has 377 locations worldwide. As of now they revamped 122 sites and plan to finish the refurbishing by the end of this year. In addition to the rebranding of their fitness studios, Fitness First plans to  further expand in Asia over the next few years, in particular its presences in India and Hong Kong.

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